Here is an excellent podcast that highly resonates with me as I love the idea of using traditional marketing techniques for good. Here research on shopping behavior is used to influence buyers’ decisions while shopping. Examples include where to place products, use of descriptive words over generic, pairing frozen meals with frozen veggies, effective use of lighting, and signage techniques. This article has always stuck with me as it is one of the main reasons behind foregoing a masters degree in public health. If you can’t beat them, join them. From previous coursework, it seemed like marketing always had the latest and greatest information. It seemed the best route to making the most difference.
My favorite part of this article is that this is simply a common sense approach. Both customer and grocer benefit.
I wanted to highlight this because this is something I see constantly in New York City. As both big chains (above) and small groceries (below) are doing this, whether it is intentional or not. I can’t think of a better use of space or better place than NYC to use this technique. Just another reason why city living can be surprisingly healthful.