Veggies shaken not stirred

Since I had three people ask me about my smoothie last Tuesday I figured I would post about it. I get the best smoothies from Nussbaum and Wu and they are super delish. I ask for kale, spinach, a whole banana, 4 pieces of mango, plain yogurt and blueberries. If I’m ever stressed or feel like snacking, I always pop in to get a smoothie. Its funny because when you are stressed your body craves unhealthy snacks, but what you actually need at that moment is something hyper healthful. I’ve read countless articles about nutrition, but here are a few of my favorite topics. Here are two great articles linking nutrition to mental health Huffington Post and Washington Post. Nutrition is probably the most important thing you can monitor every day and that can dictate much of your health status.

 

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Just some good old advertising

Since I’ve been posting a fair amount about public health campaigns, I figured I would see if there were any commercial campaigns that were targeting healthy behaviors, but through a marketers eyes. Here are some other campaigns that I thought had a creative twist from  Trendhunter.

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I also enjoyed this World Health Day campaign. This is classified as a public health campaign, since the desired end result is improved health outcomes and behavior change

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“Selling” Health

When I was home for spring break getting my hair cut and I saw some attention getting packaging that caught my eye.

These were done by R and Co  and its obvious that they are soaked in customer insights.  In reality what does a well done manicure or a leather jacket have to do with hair spray? Absolutely nothing. And it doesn’t really matter. What matters is that I knew I liked it and it stood out from the other products. This made me wonder if any health products were trying out similar tactics.

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When I looked to see if there similar techniques in packaging. I quickly was able to find a fair around. Below are some examples of a creative food, acne medicine and meal packaging.

 

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Bored Panda – Fit Buns
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Bored Panda – Clearasil Acne txt

 

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Emotive Food packaging article

This is my favorite packing item. As soon as I saw it I could imagine myself grocery shopping in NYC and seeing this, feeling home sick, buying it and sending a pic to my mom. I love that you can see the actual products and the drawings are creative without being too much. Its limit on colors, and white packaging help create a simple, crisp look that seem to be a good choice and properly reflect the values of a produce company.

 

My issue with the Dove Campaign

This year I attended the annual BRITE campaign and was able to see some awesome presentations from CEOs on branding. They were insightful and largely talked a lot about marketing in the digital age. I wanted to review one particular talk as it is something that comes up regularly in our coursework as the new gold standard of advertising.  It is considered a trailblazer and setting new standards for the industry. At the recent brite conference. Shelley Lazarus, CEO and Chairman  of Oglivy showed the advertisement during the conference. She said that  170, 000 million people have viewed this campaign and it is not centered around its products. 

At dinner last week, this came up with one of my classmates. We were talking about this case and I mentioned that we review this case so much, but what’s next? What are they going to do next maintain this momentum? My classmate had an excellent point. She said it’s more about what we can learn from it and why it is successful, then comparing what came before it or after it. Its better to focus on what we can learn from this campaign and how we can incorporate these kinds of insights moving forward. For example, working with a psychologist and extensive survey research went into this campaign.

So, even though at the end of the day, this campaign’s goal is to push products, the techniques they us should be incorporated into public heath campaigns other nonprofit campaigns. The point is by not making it about the product and focusing more about tapping into audiences attitudes and beliefs is what made this successful. Imagine if this was tied to an non profit organization aimed at empowering young girls. like Girls, Inc. I personally have worked with the organization and think its wonderful. It offers a range of services from teaching pregnancy prevention to media literacy to giving skills sets to identify and properly handle abusive relationships.  I really think the Dove campaign would have benefitted if it worked to highlight a nonprofit who shares the values of female empowerment.

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NYC’s synthetic MJ public health problem

In a class last semester, we did an observational assignment on the subway to report on rider behaviors. We then used this information to make a recommendation to a fictional client. The subway assignment showed this is a concrete way to reach people. Since people are literally stuffed to the brim on the train, people are fairly often looking around.  In our assignment we were able to indemnify a particularly distinct segment. We proposed to tart middle school age children for either healthy eating or possibly anti bullying campaign. We noticed around 3 they often travel together, engaged in conversation with peers and often still have high energy compared to the other riders.

 

Below is a subway public advertisement that caught my eye and I thought would potentially be targeted for high school students. Most people, including myself before reading this, don’t know why synthetic marijuana is so dangerous. Here is a Forbes article explaining how it is very different than regular marijuana. I was surprised to see public health officials fear tactics, which tend to have mixed results in effectiveness, but this article states there reports of the average ages of users is 26. It goes on to explain why De Blasio has recently banned these products. The article states users assume its safe and similar enough to natural marijuana, but there have sharp spike in ER visits and 15 deaths in the first half of 2015. The severity and misconception of the drug may warrant a harsher, scare tactic if the campaign is trying to get the word out ASAP. It definately got my attention right away.

 

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John Oliver says ixnay on the “cray cray”

I don’t know anyone who doesn’t love John Oliver. He is the ultimate story teller and oneof my favorite New Yorkers .Here he covers how mental health is portrayed in the media. He uses excellent visuals and evidence to support all of this claims.  His sources are fantastic as he is citing studies from Health and Human Services which can be considered reputable government studies.  A good thing to remind ourselves is health is much broader than physical health, mental health is just as important. One thing my mom once said once to me is if you don’t have your mental health, you don’t have anything. It truly is the great equalizer.  

He states 43.8 million adults in the US have mental health struggles, and 10 million have more serious and advanced issues.   He shows the headlines of the studies with short verbatim quotes from each piece. This is an excellent way to report on health studies, but also a great way to frame mental health.  There is too much stigma surrounding mental health, particularly if according to these numbers, 13% of the US population may suffer from it. Additionally, instead of just saying its a serious problem, he also works to remove stigma from those who suffer.

Here is SAMSHA’s direct site to get more information on various mental health issues or to find information on treatment options.