I had no idea that there were healthcare influencers! I’ve long been familiar with Johns Hopkins School of Public health, as it’s a top ranked MPH and med school. Here is there Twitter. It was actually a little different than I would think it would be. It was very informative, and personally being in the public health field I thought it was interesting. However, it was really only for public health professionals and those in the research world. It was very research heavy and even I had a hard time understanding their stand alone tweets. Its funny because this was one of the major reasons I passed on the MPH track. It’s all well and good to have interesting information, but if its not tied to strong intervention or communications, its effects are limited. However, I was really impressed with the CDC and APHA, but they have way less followers.
CDC Social media
The CDC had individual accounts for each health aliment which can be found here. I really liked the eHealth and Diabetes accounts. My favorite initiative is the “Public Health Nerd.” A great post is “ Suspect you are a public health nerd?” Very Creative! It doesn’t seem to be well maintained, and some of these posts are from 2013. When I checked Twitter for the#phnerd hashtag, there is a little activity, but very rarely is it linked back to the CDC. However, I’m glad I found it because people do seem to be really excited about public health. Using the hashtag I found some interesting public health Twitter accounts and organizations. There was one especially interesting organization called Lucky Iron Fish.
Also worth checking out is the CDC’s instagram. I was impressed to see they have 200,000 followers! However, some posts were awkward pictures of their campaigns. I was not feeling the below pictures. They are a bit cheesy and it took away from the other amazing posts. My favorite was about a local Ebola Campaign. There was entirely too much text, but I liked the overall idea. Another great example was an up close and personal shot of bacteria.
Since I’ve been posting a lot about pictures, I wanted to look into what makes a powerful picture. Here , here, and here are 3 quick and interesting articles on what makes pictures memorable. A quick internet search produced some of the most socially significant pictures of modern history. Buzzfeed had a extensive catalog, but be warned, they aren’t for the faint of heart.
Lastly, I did a quick search for important public health pictures. This two minute video describes how public health campaign images are now being tested for effectiveness by monitoring brain activity. Being able to harness these techniques to promote positive health outcomes is necessary in the public health world.
This has been the most attention getting and pathos-saturated Zika piece I have seen. It is a video by AJ+ It is a simple, low budget piece with clear, reasonable low grade level language to described a really sweet, likable mother learning how to care for her child while he suffers from effects related to the virus. Her challenges of caring for new baby are the same as anyone here in the U.S. Everyone just wants to be able to take care of and raise their children.
I feel like the producers of this video do a great job. It shows the audience that this mother is doing everything she can to balance her new responsibilities with her current ones.
This is excellent storytelling and could be used a model by other nonprofits. I like the light music and featured proactive mother just trying to do her best. Although it is obvious she is in a low-income housing development, I do like that they are trying to put a positive spin on this situation. I mean who doesn’t want to just give this mother a hug? I wish I could donate directly to her!
I found an interesting site called “Healthmap.org” that tracks all outbreaks including Zika, which unfortunately shows it seems to be spreading. Since most of us in the U.S. live in highly populated cities, crisis protocols are of the utmost importance in dealing with an outbreak. Here is another excellent article on Zika and how structural issues keep families from getting the care they need. It reports how “telemedicine” and mobile treatment vehicles has been effective in helping those in need treat alignments. Below is one of the most powerful pictures I’ve seen to showcase the effects the virus has had on infants.
My absolute favorite campaign right now is the Ad Council’s Autism Awareness ( ad featured below). Here is a great video that seems like it could be appropriate not just for families learning how to handle an autism diagnoses but also for young students. This would help children develop more empathy and understanding towards those with developmental disabilities. I have volunteered with Easter Seals and truly believe in its evidence based programs. Here is some interesting info. on services for children while attending school. My favorite part of the organization was learning how having an inclusive school environment helps those with disabilities progress faster and helps those without learn to be empathetic and sensitive at an extremely young age = win-win.
Most importantly, here is an interesting a report that says financial and economic status plays a role in increasing chances of autism, as a mother’s health can effect rates. You can find the study on autism here. Just another example of how your environment can determine your health.
A few weeks ago we had a class dedicated to the Real Humans of NY. We studied interview techniques and why the pictures from an amateur photographer resonated so much with so many people. The post has always been the one that stuck out the most even though I read it almost a year ago. It was posted in August 2015, and it perfectly describes social determinants of health. Although this man’s issue was a health issue, it was actually a societal and structural constraints that kept him from living a fulfilling and happy life. It was because his community didn’t accept him, and not his disabilities, that ended up being his biggest obstacle. It is truly heart breaking, but I think its is important for people to know about these types of issues even though sometimes it feels like there is nothing that can be done about it. Although this is heart wrenching, my favorite part is seeing all the wonderful comments from all over the world. One comment featured below had about 35,000 likes, but the post itself has about 350,000 views. Imagine if there was a way to monetize this and have 5 cents for every click?
My favorite thing about this post were the positive and heart felt user comments. One user commented, “Everybody needs and deserves love and companionship.” I love how Brandon Staunton makes everyone so relatable and shows us we are more alike than we are different. I just wish there was more non profits highlighted to help the people are are shown, or to show if this post has helped them in any way. I remember hearing in a lecture coming into a community and giving it a bunch of attention, making false promises and then leaving never to be heard from again, can often have deterimental effects to those they meant othelp, without creating some sort of supportive system or follow up. I hope at the very least people who read this learn to treat and better invest in people with disabilties.
Since I’ve been posting a fair amount about public health campaigns, I figured I would see if there were any commercial campaigns that were targeting healthy behaviors, but through a marketers eyes. Here are some other campaigns that I thought had a creative twist from Trendhunter.
I also enjoyed this World Health Day campaign. This is classified as a public health campaign, since the desired end result is improved health outcomes and behavior change