Marketing 4 Good – Urbanite Health

Health on social

April 30, 2016August 1, 2018mmarinade2

Since social media has been a big part of my internship search, I felt I really needed to start to learn who was doing it effectively. Below are some great findings.

Healthcare Influencer List

I had no idea that there were healthcare influencers! I’ve long been familiar with Johns Hopkins School of Public health, as it’s a top ranked MPH and med school. Here is there Twitter. It was actually a little different than I would think it would be. It was very informative, and personally being in the public health field I thought it was interesting. However, it was really only for public health professionals and those in the research world. It was very research heavy and even I had a hard time understanding their stand alone tweets. Its funny because this was one of the major reasons I passed on the MPH track. It’s all well and good to have interesting information, but if its not tied to strong intervention or communications, its effects are limited. However, I was really impressed with the CDC and APHA, but they have way less followers.

CDC Social media

The CDC had individual accounts for each health aliment which can be found here. I really liked the eHealth and Diabetes accounts. My favorite initiative is the “Public Health Nerd.” A great post is “ Suspect you are a public health nerd?” Very Creative! It doesn’t seem to be well maintained, and some of these posts are from 2013. When I checked Twitter for the#phnerd hashtag, there is a little activity, but very rarely is it linked back to the CDC. However, I’m glad I found it because people do seem to be really excited about public health. Using the hashtag I found some interesting public health Twitter accounts and organizations. There was one especially interesting organization called Lucky Iron Fish.

Also worth checking out is the CDC’s instagram. I was impressed to see they have 200,000 followers! However, some posts were awkward pictures of their campaigns. I was not feeling the below pictures. They are a bit cheesy and it took away from the other amazing posts. My favorite was about a local Ebola Campaign. There was entirely too much text, but I liked the overall idea. Another great example was an up close and personal shot of bacteria.

My absolute favorite campaign right now is the Ad Council’s Autism Awareness ( ad featured below). Here is a great video that seems like it could be appropriate not just for families learning how to handle an autism diagnoses but also for young students. This would help children develop more empathy and understanding towards those with developmental disabilities. I have volunteered with Easter Seals and truly believe in its evidence based programs. Here is some interesting info. on services for children while attending school. My favorite part of the organization was learning how having an inclusive school environment helps those with disabilities progress faster and helps those without learn to be empathetic and sensitive at an extremely young age = win-win.

Most importantly, here is an interesting a report that says financial and economic status plays a role in increasing chances of autism, as a mother’s health can effect rates. You can find the study on autism here. Just another example of how your environment can determine your health.

Just some good old advertising

March 20, 2016March 25, 2016mmarinade2

Since I’ve been posting a fair amount about public health campaigns, I figured I would see if there were any commercial campaigns that were targeting healthy behaviors, but through a marketers eyes. Here are some other campaigns that I thought had a creative twist from Trendhunter.

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I also enjoyed this World Health Day campaign. This is classified as a public health campaign, since the desired end result is improved health outcomes and behavior change

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“Selling” Health

March 20, 2016March 25, 2016mmarinade2

When I was home for spring break getting my hair cut and I saw some attention getting packaging that caught my eye.

These were done by R and Co and its obvious that they are soaked in customer insights. In reality what does a well done manicure or a leather jacket have to do with hair spray? Absolutely nothing. And it doesn’t really matter. What matters is that I knew I liked it and it stood out from the other products. This made me wonder if any health products were trying out similar tactics.

When I looked to see if there similar techniques in packaging. I quickly was able to find a fair around. Below are some examples of a creative food, acne medicine and meal packaging.

creative-packaging-part3-1 — Bored Panda – Fit Buns

creative-packaging-part3-14-2 — Bored Panda – Clearasil Acne txt

284251_2_800 — Emotive Food packaging article

This is my favorite packing item. As soon as I saw it I could imagine myself grocery shopping in NYC and seeing this, feeling home sick, buying it and sending a pic to my mom. I love that you can see the actual products and the drawings are creative without being too much. Its limit on colors, and white packaging help create a simple, crisp look that seem to be a good choice and properly reflect the values of a produce company.

Subway Signage gets an A +

March 20, 2016April 30, 2016mmarinade2

According to the MTA, 4.5 million people use the subway every day. This is astonishing as the population of NYC is estimated to be around 9 million. This means there is high reliance on the subway, but also it serves as an excellent medium to communicate with a large number of people.

Personally I feel MTA does a great job. The figures are simple and clear. Riders aren’t distracted by the messenger as they use colorful cartoon figures. Having this an option to communicate to such a large number of people is vital to public health professionals the ability to disseminate information to people quickly.

Here are a few more examples. You can see its well designed, has simple messaging. Even though the figures can be understood to people with varying English proficiency, these signs are great because they include multiple languages when they include additional information. The hoverboard example is a personal favorite.